MC works fluidly with agency partners, brands,
and production teams to shape concepts into tight, launch-ready assets across digital content and
experiential. READ MORE
Nike NYC’s activation at Concepts — transforming the retail environment into a fully immersive evening. With custom inflatable installations and interactive shoe displays, the space invited the community to experience the Air Max Dn up close and in a new dimension.
From production logistics to event programming, my role was to ensure every element ran smoothly, delivering the high-touch expressions of Air Max innovation in the heart of the city.